long game right
The shift to digital banking – Playing the long game right - Banking blog
Banks are now offering an ever-growing number of digital functionalities1 targeted at delivering a superior client experience, exploring so-called "new" technologies to serve clients and providing more integrated and seamless services. However, the true yardstick for differentiation in an emerging banking ecosystem will be not the number of digitised services or banking apps but the value added or enhanced experience for clients. This leads to questions about how banking services should be digitised, what they should consist of in the short- and long-term, and more importantly, what capabilities and technologies banks should focus on to maintain their leading roles in emerging banking ecosystems in the future. With a new generation of'digital native' clients, core banking values and banking preferences will change entirely. According to Deloitte research, already today, 29% of millennials trust global technology firms to provide financial services.